BRAND-BOOK for sex shop

For this brandbook project, I had the opportunity to create a playful and vibrant identity for a sex shop. The owners wanted the image to clearly communicate that it’s a sex shop, but without being explicit. My approach focused on using bold, vibrant colors and fun design elements to evoke a sense of excitement and curiosity, while keeping the tone light and approachable. The result is a unique, memorable brand that feels both inviting and confident, striking the perfect balance between playful and tasteful.